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In the field of marketing, changes occur at a very fast pace and hence it is imperative that the students stay up-to-date with the new industry practices. The Institute has initiated a Marketing Conclave to give an opportunity to the students to interact with and learn from industry practitioners. Marketing Professionals from various reputed organisations share their insights on relevant marketing themes. The conclave is meant to be a platform for idea-generation and stimulation of novel marketing thoughts.

The world has changed and become more oriented towards technology. Marketing campaigns and reputations of companies can be built and destroyed on the social networking sites such as Facebook and Twitter. Good marketing with excellent customer service has become essential to stand out in the cluttered marketplace. In this context, Ayatana 2013 was held on August 17, 2013 on the theme “Sales and Marketing in the 21st Century”.

Read more on Ayatana 2013.

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