The Institute of Management, Nirma University, hosted the 7th Lecture Series on the 26th of October, 2018. The guest lecture was conducted by Mr. Sameer Seth, Director of Marketing- India, Dolby Laboratories. With over 14 years of experience in the field of Content Marketing, Mr. Seth has developed an expertise in how to market various kinds of content to their specific target audiences as effectively as possible.
Mr. Seth began the lecture by sharing his insights and perspectives regarding the status of Media in India, and how it varies across the geography and demography of the country. With an increasing number of people using television as their primary source of content consumption, the impetus of the role played by the content portrayed on television is increasingly getting crucial. Through relatable characters of a TV series like “Diya Aur Baati Hum”, he explained how content creators tried to encapsulate an important social message of the upliftment of women in an attempt to discourage conservative beliefs of a portion of its audiences.
Mr. Seth then moved on to discussing the nuances of developing a brand in content marketing. According to him, “Content Marketing is a lot like working out. Don’t expect overnight results.” He emphasized on the importance of having clear goals and understanding the audiences. He also said, “Extract the content and milk it well”, i.e. make full use of the content marketing that you have deployed. Properly measuring the success of marketing campaigns is also important for continuous evolution of the campaigns.
Finally, Mr. Seth explained Content Marketing through a Case Study of Dolby. By emphasizing on the importance of developing a core creative idea, Dolby has always been on the forefront of technological advancement in the entertainment industry. It has leveraged this core idea to develop content, campaigns, and has also focused on marketing its products by partnering with other successful brands in the industry.
This article is contributed by Omkar Katdare–
Picture Courtesy: Pratikriti- The Photography Club