The marketing panel was started by Mr. Naveen Kejriwal, batch of 1998-2000, who is currently General Manager (Eastern India and Overseas) at Lenovo. He talked extensively about the various phases through which sales has evolved, consumer behavior and the concept of Omni-Channel, which means reaching out to the customers through all the channels.
Mr. Kejriwal was succeeded by Mrs. Gunjan Yogendra, who was a student of the batch of 1998-2000 and is currently associated with Genpact as Senior Manager (Digital and Analytics). By using the phrase “Rome wasn’t built in a day”, Mrs. Yogendra emphasized on how, inspite of limited resources one can experience exponential growth, only if one has faith in their ideas. She concluded by stressing on the fact that when an organization sets expectations from its people, it must look into the available resources and feasibility as well.
The last speaker from the domain of marketing was Mr. Tapan Jena, Group CEO, Sunheart Tiles. Mr. Jena talked about the importance of a good sales team in any organization and also gave insights on how to be a good salesperson. He shared three simple steps for the same. He also shared his experiences from the corporate life to the students.