PRAGAMAN 2.0, the Entrepreneurship Conclave of Institute of Management, Nirma University, was organized by SWAYAM – The Entrepreneurship Club of IMNU. The conclave took place on 7th September 2017 with the theme “Re-Engineering Entrepreneurship”.
Pragaman 2.0 meaning ‘Progression‘ is a one-day conclave for young and aspiring entrepreneurs from the student fraternity. It is a platform for budding entrepreneurs to learn from the inspirational stories of entrepreneurs. It also acts as a common platform for participants to engage with like-minded individuals and share their ideas and stories.
The inaugural session was delivered by Dr. Hina Shah– Director, International Centre for Entrepreneurship and Career Development (ICECD). In her speech, she spoke about the mission of ICECD, how it has helped lakhs of people become entrepreneurs. Through ICECD, she has helped women, which includes tribal women as well as widows, tread on the path of entrepreneurship. She talked about the schemes of government that aimed at re-engineering the entrepreneurial scene of the country and to modernize the backward regions and invoked the audience to think how they can re-engineer the entrepreneurial scene.
The second speaker of the conclave was Mr. Akshit Gupta, Co-Founder of Fundtonic. He spoke on ‘Is Start-Up the New Bubble?’ In order to explain the start-up bubble, he began with a question- Why do bubbles burst? He took the example of the Great Depression of 1929 to explain that the biggest reason behind such economic failures is because of rampant illogical investments, which caused the stock prices to soar initially and then crash when no returns became fruitful. He gave some more examples to highlight how improper investments and planning lead to the bursting of bubbles, whether it is of dotcom or start-ups. He stressed on the importance of knowing the purpose behind the venture that one wants to create, how to do business, challenge oneself and critique oneself through real life examples.
The post lunch session was graced by Mrs. Shriya Damani, Director and CEO of SkyQuest Technology. In an interactive talk show, Mrs. Damani spoke about her way of setting goals for 3 months, 6 months, 1 year, 2 years and so on, which motivates her and her team to keep going forward every single day. She also threw some light on the influence of environment in molding an individual into an entrepreneur by giving her personal experiences. Enlightening the audience on the journey of SkyQuest Technology from its inception 10 years back up till now, she spoke about her thought process while she ventured into business at a young age of 18, the challenges she has faced as a female entrepreneur such as competition among women, dealing with government employees and perception of people regarding female entrepreneurs, working with male colleagues and managing work-life balance.
Mr. Subhobroto Chakroborty, Founder of The Digital Fellow was the next speaker of the event. He introduced himself as a keynote speaker, a blogger and a digital fellow by mistake. Mr. Chakroborty addressed the audience on the topic ‘Why Not Think Inside the Box?’ He shook the management students with a statement “Most of the marketing knowledge or experience that we have is already obsolete”, thus emphasizing on the need to constantly develop and evolve in the business environment. He introduced the topic of Martech, which is an integration of marketing and technology.
The last speaker of the event was Mr. Abhiraj Bhal, Co-Founder and Director of UrbanClap. He addressed the audience on ‘The Journey of Hiring You’. With his speech, he strived to make the audience think that the question in today’s times is not how to build a start-up, because anyone and everyone can do that. What is important here is to make oneself worthy enough to get hired in your own venture, because that is what is going to run the start-up. This is a grilling process because one has to master the art of creating a face that one sees and finds worthy and capable enough to undertake the challenges of the business world.
With this, Pragaman 2.0 came to an end, with the student fraternity benefitting from the stories of the entrepreneurs who have made their mark in the entrepreneurial scene of the country and the speakers benefiting from the interaction with young minds.
This article is contributed by Prasoon Mishra and Shreya Goel-
Media Committee, IMNU