In Conversation with the ‘Gandhi of the Carpet Industry’,
Mr. Nand Kishore Chaudhary
Episode 1, Season 3
Swayam, the Entrepreneurship Club of Institute of Management Nirma University, organised the first episode of the third season of E-Insights on 27th July, 2017. Through this event, the club brings to the campus eminent entrepreneurs to share their journeys with the young management students.
The guest speaker of the event was Mr. N.K. Chaudhary, founder of Jaipur Rugs. He started the venture in the year 1978, and over the course has grown his business from 2 looms to 7000 looms. He started this business with the aim to create a platform to connect the humble weavers from the rural areas of India to the end consumers of their carpets and rugs. There are very few companies in the world in which the founder is able to maintain intimacy with the front line people, and Mr. Chaudhary’s business is one of them, where he has an emotional attachment with all his people.
Mr. Chaudhary is known, along with being the best name in the carpet industry, also for his initiatives to boost women entrepreneurship. His venture has provided training and jobs to women in tribal and rural areas and made them self-sustainable. He firmly believes that front line people are the actual doers, and it is they who give salaries to the managers, not vice versa. When he started Jaipur Rugs, he had realised that the most beautiful rugs are made by those people who do not even have basic human rights. He has created a loop of communication by which the designs of the weavers are provided to the customers and their reactions and needs are communicated back to the weavers.
During the event, Mr. Chaudhary shared some of his life lessons, such as good is the enemy of the best, knowledge is power, but too much knowledge without practice becomes ego, and last but not the least, the art of finding yourself through losing yourself. He attributes his success to the undying spirit of learning and to nurturing talent at the grass root levels and passing on more benefits to the weavers.
This article is contributed by Shreya Goel and Harsh Dubey –
Media Committee, IMNU.
Picture Courtesy : Pratikriti – The Photography Club