The Institute of Management, Nirma University conducted the 10th Institute Seminar for the academic year on the 29th of January, 2016. The theme of the seminar was “How to Kill Your Start Up” taken up by Prateek Goyal, Founder, ZeroWaste. Mr Goyal opened the session by listing the benefits of starting up a business, the most prominent of which was that it did not have to confine itself within all the boundaries set by capitalism and socialism that most other businesses need to. He said that the goal of a start-up is not the mere activity of starting up but the constant learning that one attains through the process. A pointer he delightfully imparted to budding entrepreneurs was that the location of the business as well as the target market selection are of paramount importance. He also mentioned that the turning point for a start-up will always be that of conversion into materialization. He told everyone to refrain from starting up half-heartedly and step forward in full steam. Mr Goyal concluded with the idiomatic advice to “Be like the Flintstones” – drive a car but pedal it yourself.