Rannbhoomi 2015

Niche - The Marketing Club, nirma university

The IMNU Auditorium was pulsating with energy and exhilaration, with all students dressed in T-shirts of their sections’ colors and waving posters and banners. It was the day when finally after weeks of preparation and competing against each other, one section will bask in the ultimate glory -The Rannbhoomi trophy. Rannbhoomi, the flagship event of Niche-The marketing club of IMNU, was once again organized with the same enthusiasm and spirit, it is famous for. The interclass competition was no less than a journey in itself, a journey that proved to be a platform for all the first year classes to come up and showcase their core competence and much important their unity.

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Five teams namely Airavats, Barbarians, Crusaders, Dronas hard for the title and the RannBhoomi Trophy. With their feisty presentations and performances, the teams battled to claim the top spot as their supporters rocked the auditorium with their adrenaline-fuelled cheering. Each of the five sections of MBA First Year (Full-Time and Family Business Course) batch left no stone unturned to market their section as the best. All the sections had to brand themselves, to be judged as the best class based on their class names, logos, t-shirt designs, music and dance performances, and all other strategies they could use to represent their class as the best in the event. Each team came up with innovative marketing ideas and promotional strategies to outshine the other.

What started with an online voting round in between the classes, which saw the Shehzaade win, continued with incessant attacks on each other other via memes and trolls. The walls of IMNU, SAC area and even the menu of the Honest canteen saw posters and banners attached to it. The teams came up to dance, sing and also created some social awareness. Loaded with all these pre-events, came the final Day of Judgement, where the teams set fire to the stage with their mesmerizing performance one after the other. The brilliant performance by the students made the task of the judges utterly difficult.

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MBA FB aka Shehzaade were declared winners of Rannbhoomi-2015. While Section C aka Cusaders were awarded Best T-shirt award. However, there are few competitions in life where no one actually loses and Rannbhoomi was one such event. Everyone thoroughly enjoyed the journey that Ranbhoomi was and many a bonds were strenghthened during this process.

 

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