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Because an Idea can change many lives…..

Idea Generator


Opportunity lies in the eyes of the seeker. The ability to spot and capitalise on key opportunities is what is required to stand out in today’s competitive business world. To help students in this regard, Swayam, the Entrepreneurship club of Institute of Management, Nirma University organized their third event of this academic year called Idea Generator on October 8, 2014.


A whopping 34 teams from various courses like BBA, MBA (FT) and MBA (FB) participated in the event. In the first round the teams were provided with newspapers from which they had to generate the next big business idea. Thereafter each business idea was evaluated based on various criteria like product / service, feasibility, unique selling point and so on. After crossing the hurdle of this elimination round seven teams qualified for the final round.


Professor Satish Nair, faculty member in the area of entrepreneurship and strategy at IMNU and Anay Mashruwala, Partner, Head Marketing & Quality Control at M/s. Venus Engineering Works were the judges for the event. The judges motivated the students and urged them to be job creators rather than job seekers.


In the second round each team was given three minutes to pitch their idea to the judges, who were playing the role of venture capitalists. The teams were judged on their presentation, clarity of thought, innovativeness and persuasion skills. The students came up with many interesting business ideas like online portal for patients, app for festivals and a portable food heater. Business Baazigar, Brainstormers and Miracle Workers were awarded the first, second and third positions respectively. Overall it was a well organized event and was greatly appreciated by the participants and audience.

(Content courtesy:Shikha Dhasmana,Shahnaz Mridha; Photo courtesy:Swayam club)

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