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Institute Lecture Series: Technology and Business Linkages

The tenth institute lecture for the academic year 2013-14 was delivered by Mr Lalit Sharma – Senior Solution Architect (CRM), Cybage Software Pvt. Ltd. on 24th December, 2013. Mr Sharma is also an alumnus of IMNU (Batch 1998-2001). He has been associated with the institute in the past as a faculty member for EDPs and has also conducted lecture sessions. In this session, he chose to speak about the linkage between technology and business and how business can grow by leveraging the power of technology. Later in the session, he also introduced the students to new jargon and trends in the management field.

1We are seeing the increasing use of technology in organizations all around us. The role of humans in an organization has now changed. We are now called upon to learn the basics of management and apply it by leveraging technology thereby creating immense value to the organization. For a successful organization, there are three things that are essential – processes, the organization itself and technology. All processes have strategies and adaptability at their core. One may be able to bypass the processes depending on the company. But, within a defined framework of process and rules, there has to be a certain amount of adaptability built into it. Technology is the driver of effectiveness and efficiency. The prime concerns of organizations in India has changed over the years. In the 1990s, it was stability in their respective domains and market regions, that changed to control-ability – understanding and using the mechanisms to remove and minimize faults in the products or services delivered. This changed to predictability – prediction of business results in the future and planning for such changes. Now, is the trend of optimization – getting the maximum out of the minimum resources taking the minimum possible time. To understand the optimal uses, methods such as TOGAF architecture is used where one is able to get information about problem areas  in management, technology and operations.

When we use technology in any business, it generates vast amount of unstructured data. This data has to be organized, clustered and analyzed and various strands of independent data linked together to understand the whole picture. Since, such an amount is very large, organizations are now moving towards cloud computing, where you do not have to worry about physical limitations to storage and can access your data from anywhere anytime. Each situation has to be analyzed through different angles and through the use of appropriate technologies. For example, when understanding the nature of written communication, we should be using content analysis.


Mr Sharma also introduced concepts such as Return on Involvement, Maslow’s Hierarchy for Enterprise 2.0, Alphanista, Minergy, Advertainment, Growth Hacker, Social Learning, Social Credit, Content Analysis and Celebrity Index.

(Content Courtesy: Media Committee – Jijo George; Photo Courtesy: Kaizen Committee)

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