The 16th Nirma International Conference on Management (NICOM) commenced on 9th January with marketing professionals and academicians sharing the stage to discuss the changing paradigms and perspectives in marketing. The three day event, focused on the theme ‘Marketing: Changing Perspectives, Paradigms and Practices’.It discussed the various transitions in perspectives and challenges that has marked the exordium of a new era of marketing. The conference was inaugurated by Mr. Madhukar Kamath, Group CEO and MD, DDB Mudra Group.
“Outside in thinking by marketers can foster customer relationships”, said Mr. Kamath. “Make a tango of creative thinking and technology”, he added, as he emphasised on the ever increasing importance of innovation.
Day 2 of NICOM 2013 started off with a plenary session on the: “Future of Rural Marketing”. The keynote speakers included Professor Mukund Das, Director, Chandragupta Institute of Management, as well as Mr. S.K. Sharma, Managing Director, Global AgriSystems.
The next plenary session was based on the topic of “The Changing Face of Media & Marketing Communications” The session was inaugurated by Professor Alan D’Souza, Management Consultant. He addressed the emerging trends, opportunities & challenges in various forms of media including TV, Print, Radio & Films in his speech & emphasized on the need for niche-man ship & proper customer segmentation & targeting in order to ensure success in the field.
Mr. Navin Shah, Co-Founder & CEO, EMC World Wide, focused on the changing dynamics of the film industry, characterized by shorter life cycle & integrated marketing through co-branding. He put forward vivid examples like Century Ply’s association with the movie “Aarakshan”, “Fevicol Se” song from Dabbang 2, etc.
The conference concluded with the valedictory session, where the chief guest, Mr. Niranjan Mishra, Senior Vice President Marketing, Jai Prakash Associates, delivered a talk on how to establish a mental and emotional connection with the customers and providing a better customer experience.
(Content Courtesy: Media Committee, IMNU)