Swayam, the Entrepreneurship club organized a Guest Lecture on ‘Why do second generation entrepreneurs fail?’ by Prof . Snehal Desai, DGM at Adani Group and a visiting faculty in the institute. The lecture was held on the 5th of October at E3. Prof. Desai related the Maslow ‘s hierarchy of needs with the current generation by stating that since the Physiological and Safety needs of the second generation are already fulfilled by the first generation, thereby they fail to value these needs and make hasty decisions. The lecture was followed up by a Q&A session where budding entrepreneurs cleared their doubts and got enlightened.