The Director – Marketing (South Asia) of Intel, Mr. Prakash Bagri addressed the students of Institute of Management, Nirma University today under the Institute Lecture Series at the Auditorium, Institute of Management.
Being at the vantage point of driving PC relevance and desirability from the start, Mr Bagri shared some critical insights on and addressed the critical elements of the marketing mix – from product evolution, distribution (reach, coverage), pricing and promotion. The session gave the students an unique perspective of marketing technology – Not just Buy me, but why Buy and what to Buy too – in our milieu. Mr Bagri also covered the Intel Inside Program, undoubtedly the best case study of marketing an ingredient brand. From a historical perspective of how the Intel Inside program started to where it has evolved, as well as the road ahead for it in India and the image shift of Intel from a microchip manufacturer to a standard quality bearer.
Prakash Bagri is currently Intel’s Director of Marketing for South Asia and responsible for driving brand and market growth strategies for all Intel’s products and technologies in the region. Prakash joined Intel in 1999 and has carried out a gamut of business roles over the past decade. His last assignment was as Director of OEM business covering all aspects of engagement with MNC and local OEM customers. Prior to Intel, Prakash spent 7+ years with Hindustan Unilever Ltd (then Hindustan Lever Ltd) in different sales and marketing functions. Prakash is a recipient of the Intel Achievement Award in 2004. Prakash is an engineering graduate from the Indian Institute of Technology, Kharagpur and received his MBA from the Indian Institute of Management, Bangalore.